tiktok marketing strategy pdf

TikTok - Discover the platform, Chapter 2. This is a great way to learn the basics of social media advertising and test out what works best for your brand on TikTok. Think about quick, teachable tricks that can really benefit your audience and encourage them to want to learn more. Not only does the video show off West Elm products, but it also features a popular influencer (Plant Kween) and a high-profile celebrity (Sophia Bush). Depending on your campaign objective, you will need to carefully select the right bidding strategy and platform objective, so that you can get the most effective results. 17 TikTok Marketing Strategies: 1. TikTok Can Kill You | TikTok Genius Marketing Strategy | Business Case Study If you want to run a successful campaign, it's worth investing in a quality agency. Once you find the sound you want to use, save the sound from another video to your sound library or search for the sound on the Discover page. Vine, a social media application popular back in 2013, had a similar design to make people stick around and gain popularity fast. She has featured brands like Asos, Chanel and Versace and has an average MIV of $169,900. People on TikTok respond well to ads that feel real and relatable. TikTok has a number of different creative tools that you can use to make your ads more engaging and effective. The app became increasingly popular after joining forces with Musical.ly, a singing-based app for musicians. We're in a pivotal period in social media marketing, and we expect the flame that TikTok has lit, to remain for years, and we expect that as their data increases, so will the effectiveness of campaigns on TikTok. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. Expertise from Forbes Councils members, operated under license. Consulting Package where I will train you or your media buyer in TikTok Ads over the course of a month. Utilise The Best TikTok Influencers & Creators 3. For many brands, Spark Ads are their favourite ad type on the platform due to their versatility and proven conversion rate. Although vanity metrics such as likes or comments do matter, I recommend adopting a more holistic system. Not too shabby for a social media platform that was only launched in 2017. Use TikTok Insights To Optimise Your Campaigns, 10. Grow your reach with paid. Brands have no better connection with their audience, anywhere other than on TikTok. There are seven main bidding objectives on TikTok. Its the quality of content that users care about, not the quality of production. Duets are a great way to respond to other users videos with your own commentary. In this context, users are known to create funny clips to grab the audience's attention, and that just may work in your business model. CO aims to bring you inspiration from leading respected experts. You may opt-out by. To tap into emotion in your ads. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. Web@kedasbautypusat's digital marketing strategy in product promotion is attempting to persuade customers and display content to attract TikTok users in a variety of ways. And focus on creating ads that are visually impactful and memorable. Be specific with the hashtags you choose and make sure they pertain to the content in the video. TikTok is the go-to place for short, entertaining videos that go viral rapidly and can easily be replicated. Practical and real-world advice on how to run your business from managing employees to keeping the books. While it may seem like this platform shot out of nowhere, its distinctive short-form video format was showing enormous potential as far back as 2012, when the now-defunct platform Vine began to take off. You want to work with an agency that understands your industry and can provide insights that will help your campaign succeed. Think of it as consumer acquisition and retention. Founder & CEO of Clonefluence, Inc. and Cloned gg helping thousands grow their online presence with networking tactics. While TikTok is mainly used as a fun application to show trends, it is just as powerful as a marketing tool. However, not all popular hashtags relate to your business, and chasing the possibility of going viral isnt necessarily a viable social media strategy. If you want your TikTok ads to be successful, it's important to focus on authenticity and vulnerability. The one For example, finish your one-minute video with a strong call to action by encouraging users to learn more on other social channels or head to your blog for a more in-depth analysis. Businesses are just now grasping the fact that it could bring light to them, too. This TikTok video creation tool allows you to simply provide your landing page link and then TikTok will automatically take the assets on your page and convert it into a video format. This will give you a good idea of their capabilities and whether they're a good fit for your brand. However, since TikTok's algorithm will calculate those who are most likely to convert, hyper-segmentation may harm your campaign. Can someone please | 24 LinkedIn We hope that this article has transformed your understanding of TikTok, and why brands are rapidly transferring their budgets to the platform. The ad platform is easy to use and similar to Facebook Ads Manager. Kit. One is Wisdom Kaye, who Vogue calledthe best-dressed guy on TikTok.Wisdom makes themed outfit videos that successfully grab the attention of followers. Leadership Lessons To Draw From In A Tight Market, How To Transition To Integrated Business Planning For Enhanced Performance, Why Attention To Detail Makes Brand Experiences Better, Reducing Energy Waste: Why Its Urgent And How It Can Be Achieved, Future Mobility: The Significant Yet Unrecognized Risk Of Fraudulent Parts, The New Rules For B2B Go-To-Market Strategies, The Pairing Of Old Wine And New Markets: Trends In The Wine Industry, A Guide To International Relocation For Startup Leaders. Film your reaction or response while the two videos play side by side. Learn more Branded Hashtag Challenge Once youve identified 1015 people youd like to contract with, reach out to ask about their rates. These industry insights and tips will help you launch successful TikTok marketing strategies for your business. Helping these friends that are so confused!! TikTok influencers arent mainstream celebrities, but they are some of the most followed and trusted creators on the internet. Because TikTok is still growing, it is a less competitive environment for paid advertising. This helps build up your other channels while also serving your TikTok audience. This can help you to discover what does and doesn't work in your campaigns. TikTok also offers ads that encourage customer participation, branded hashtag challenges and branded effects. Music is bigger than ever on TikTok. Based on the videos you click on or like, the app will show you more of those videos or popular videos you may want to see. TikTok pixels are small pieces of code that you can add to your website to track the visitors who have clicked through an ad on TikTok to get to your site. You can upload the assets such as text and images, and then choose the style, and template that you want. The key to success with any marketing strategy is choosing the right audience and finding the right place and voice for connecting with the consumer. If my coffee ritual videos were really popular three months ago but rarely see any action now, you know thats not a good idea to move forward with. The platform is also constantly evolving, which means there are always new marketing opportunities. From here, Click Create Pixel'. Whatever your approach, the key to success on TikTok is authenticity. An added benefit of UGC is that it can make up the bulk of your content calendar for the month. It's important to work with a TikTok marketing agency that has a proven track record of running successful influencer and ad campaigns on TikTok, at scale. This viral video-sharing app managed to keep smiles on people's faces during a global pandemic. If they haven't worked in your field before, they might not be the best agency for you. Offering the ability to stitch and duet (post your own video alongside another video) user videos, TikTok is designed for sharing personal content. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Finding a common thread to your content is paramount in capturing and keeping the attention of your audience. Instead, pay attention to the hashtags your target audience engages with. Plus, nearly half of all TikTokers have purchased a product after seeing it in the app (case in point: the hashtag #TikTokMadeMeBuyIt). Everything that you need to know to start your own business. Put a little money behind them to get as many eyes as possible focused on your brand. 11 Proven TikTok Strategies for Brand Growth in 2022. In-feed ads, which can be created with or without other creators, appear like a normal video (and can even be promoted content), showing up in users "for you" feeds. To set up TikTok pixels, simply login to your TikTok Business account and navigate to Library > Website Pixel > Manage. Businesses are just now Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account. An explanation of why it works so well 3. Look for creators who are already using your product or services, who fit the persona of your customers, and whose values and messages align with what your business stands for and how it communicates its message. heights. If you choose to use TikTok, your success will depend in part on how well you respond to the needs of the young consumer, as nearly half of TikToks U.S. users are under 29. You can also break up longer articles into multiple videos, turning them into a series (e.g. The video-sharing social media app has grown quickly, with two billion downloads and one billion monthly active users. TikTok Marketing Tips are 1) define the purpose and branded content, 2) create loyal TikTok influencer partnerships, 3) understand TikTok trends, 4) understand Good writing isnt one-size-fits-all thats why we created a guide on effective UX writing to drive growth and retention at each stage of the user journey. To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. Businesses can create content in the form of short, easy-to-digest video clips and reel people in by explaining what their brand does and how they can help you. I'm Inigo Rivero, the Managing Director and Co-Founder of global TikTok Marketing Agency, House of Marketers. It features content creation guides and constantly shares trending content to help everyone, from seasoned pros to beginners. So, if a customer tags you in a video showing off their recent purchase, you can stitch a portion of their video into yours to create something entirely new. But the trend-setting app can just as easily be used in the business world. Unlike other social media platforms, such as Instagram and Twitter, TikTok has an algorithm that is relatively easy to understand. Not too shabby for a social media platform that was only launched in 2017. TikTok is largely geared toward younger audiences. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. You will also receive the Ad Account Audit and the Strategy Blueprint from options 3 and 4, for free. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. This native ad format allows you to leverage your own organic content (or influencer content) to create in-feed advertisements that target your niche audience. It means that while some content may be taken from other campaigns and repurposed for TikTok, it's generally better to create TikTok original content from the start. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows. Wisdoms content features brands like Prada, Gucci and Saint Laurent. Do I qualify? Even if users arent actively searching for your brand on the platform, theyll still see your content if its relevant to them. *Price may change based on profile and billing country information entered during Sign In or Registration. The algorithm will then start to show your ads to more people who are like the ones that have already converted. Save content from users that youd like to repost on your own profile. Not only is it important to stop the scroll, but equally important to keep a user on your page by discovering even more videos you have to offer. (MIV is a monetary representation my company uses for brand performance.). The Underrated Impact Of Leading With Care, Nine Coaches Share The Software Programs That Help Them Keep Track Of Clients, The Importance Of Stepping Out Of Your Comfort Zone, Boosting Inclusivity: Harnessing Diverse Perspectives For PR Communications, Why Public Relations Is Not A Short-Term Game: How To Build A Successful And Long-Lasting Brand, As Productivity Falls, Employees May Be Working Harder Than Ever, How To Build Corporate Culture Using Human Stories, Decoding Economic Data: The Marketers Path To Growth. By signing up you agree to the CO It could even be more important for brands to have an active presence on TikTok than any other social network. While all of TikTok's ad types can be effective in promoting your brand, Spark Ads stand out as an especially efficient choice. All Rights Reserved. TikTok has a Specific User Demographic Unlike most other social media platforms like Facebook and YouTube, TikTok doesnt target everyone in marketing. It targets only the younger audience thatll find marketing contents relevant. The biggest benefit to using these metrics is that itll take all the guesswork out of your TikTok marketing strategy.TikToks in-app analytics are broken into four categories: Global data points like hashtag views and the Discover tab let you also track trend performance over time. WebThey want to create real, meaningful space for themselves in 2023, and much of that will come from prioritizing joy in all its forms. Expertise from Forbes Councils members, operated under license. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. Here are just a few of the factors TikToks algorithm takes into consideration: The reason its important to play into the algorithm is that you want to get your video content on the For You page, TikToks main discovery feature. This helped the company grow from 2k followers to 20k followers in a short period of time. This is thanks to TikToks algorithm, which learns about users and their interests as they use the app and then tailors their experience to match. They are a good starting point to dive into the insights of TikTok paid ads. Partnering with TikTok creators is a great way to reach larger audiences for awareness and tap into a community that trusts its creator. Bytedane has been an all-out assault on the social media market ever since. Unlike other platforms that push content from accounts with more followers, TikTok brings lesser-known creators into its feed. Follow us on Instagram for more expert tips & business owners stories. Prior to creating ads, accounts must apply and be approved to begin utilizing the TikTok Ads Manager platform. Web2. Thats why weve put together this guide on the best TikTok marketing strategies to help you get started. Plus, as it turns out, consumers are more likely to support a brand they trust. User-generated content (UGC) can be any kind of content (in this case, videos) created by actual TikTok users and not brands. The app had allowed shy people to come out of their shells, created new careers and allowed younger individuals to showcase talents when algorithms weren't in their favor. You may be feeling like TikTok has peaked and that perhaps youre late to the game, but it is important to remember that it is likely still in its infancy when it comes to brand marketing campaigns. TikTok nearly broke the internet last year when it beat out Google as the most-visited website in the world. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Try Using TikTok's Self-Serve Ad Platform, 12. To grab a piece of audio from a video, tap the spinning, circular icon on the bottom right of your screen. This is a BETA experience. As such, it's important to ensure that your content is fit for the app. Easily build up your own online But in reality, you get what you pay for. In many cases, businesses designate entertaining on-air talent to promote what their business has to offer. As the no.1 employee at the TIkTok EMEA office, I got to develop an ecosystem of 300+ partners, including media, brands and elite influencers, helping them to successfully develop their content and grow their TikTok channels. Siders Woodcrafting is a great example of how to use trending audio. Once youve racked up a few weeks worth of videos, schedule them ahead of time using Buffers new TikTok Reminders.Planning content ahead of time frees you up to focus on new trends, influencers, and UGC content. Research Methodology It's also because video ads are designed to be native to the platform, making them more likely to capture the attention of your target audience. Craft your message accordingly and work with creators who stay on top of the fast-paced nature of TikTok and can bring you closer to modern consumers via relatable and authentic content. TikTok marketing is the practice of promoting a brand, product, or service through TikTok. With more user-generated content to work with, you will be able to create an experience on TikTok that reflects your followers interests and values. Although TikTok may seem pervasive, the findings of my company and TikToks 2021 report, TikToks Takeover which surveyed about 100 marketing, communications and PR professionals in the fashion, luxury and beauty industries showed that only 43.8% have implemented creator campaigns in the last 12 months. We use cookies to ensure that we give you the best experience on our website. Choose The Right Ad Type For Your Brand, 9. WebTikTok Marketing Strategies Developing the TikTok Marketing Strategy ASSIGNMENT: Your Turn to Be On Camera TikTok Influencer Marketing Introduction to TikTok Ads: Getting started, Types of ads, TikTok Ads Manager, Ad Campaign Structure Create a Campaign Blueprint Create an Ad Group Bidding App Event Optimization (AEO) Create TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over. As the name suggests, Stitch is a way to stitch in your favorite parts of another creators video and combine them with your own to create a seamless video. Ask to see case studies of previous work. If you're running a small business or you're new to social media advertising, you might want to try using TikTok's self-serve ad platform. But since TikTok trends come and go every day, how can you find the most popular sounds? This can help group your content together while seeing which type of content is resonating more. As brands, its easy to want the highest quality possible, but thats not what the TikTok audiences expect. Not all users listen to TikToks with the sound on, so text overlays of important call-outs have been another popular way to keep viewers engaged when they may not have headphones or dont want to disturb others around them. But what sets TikTok apart is its level of authenticity and genuineness. The campaigns success was measured based on hashtag views, follower growth, and video views. Top-performing ads for smaller businesses tend to be in-feed ads, which begin at $20 per ad group and $50 per campaign daily. Here we have a list of top-performing TikTok ad examples. When viewing TikToks, there is nothing else on the screen (i.e. Brands can currently run 5 different types of paid ads on TikTok: in-feed ads, branded hashtags, top view ads, branded effects, and brand takeovers. By taking advantage of the latest trends, you can help ensure that you build an engaged fan base thats eager to explore your brand by viewing entertaining content, creating exposure and taking advantage of purchase opportunities. The company made use of Spark Ads ads that are created from existing organic content with the goal of generating brand awareness. WebDear Brands: a series of memes meant to provoke conversations around the conscious and unconscious biases that impact our inclusion. Take a look at your feed to see the videos that outperform the rest. I hope that you will continue to give new trends and strategies in this field. WebTikTok Marketing: The Easy Guide to Get Audience and Going Viral on TikTok in 2023 [Strategy & Examples]By Lowkey. Look for creators that work in your niche but have a larger following, videos done in a style you find consistent with your brand, and set aside a budget for those that you may need to pay to create. Follow Maura, Your email address will not be published. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. Maura is a social media manager with diverse industry experience specifically rooted in the arts for some of New Yorks most well-known theaters, top jazz musicians, arts management agencies, music and theatre non-profit organizations as well as luxury retail and private education. Our rule of thumb is if you are scrolling and hear a sound at least twice, its trending and you should use it. Face Impex is one of the Face group of companies that begin in 2006. TikTok has become the birthplace of many trends, a source of inspiration and a perfect outlet to share the latest tips, tricks or even political opinions. In each of the TikTok advertising examples below, youll see how large companies reached out to influencers big and small to create viral hits using these two Promote your brand's values and mission in an emotive way. TikTok's algorithms need at least 50 conversions before they can start to optimise your campaigns for results. Any creators goal is to get the TikTok algorithm to put their content on the For You page because it gets your videos in front of as many eyes as possible. that has a proven track record of running successful influencer and ad campaigns on TikTok, at scale. Expert business advice, news, and trends, delivered weekly. A practical TikTok marketing strategy can help you to: Create Required fields are marked *. You can learn any skill, trick, hack, or tip in under one minute for almost anything! Users have three advertising objectives to choose from (Awareness, Consideration, Conversion) which cover every stage of the funnel with additional ad types within each objective. TikTok influencers arent mainstream celebrities, but they are some of the most followed and trusted creators on the internet. Now that you have all the essentials to build a successful TikTok marketing strategy, the next step is to create content! Think about what your brand is really good at what you want to showcase to others that make you interesting and different. With original filters, special video effects, trending music, and a highly personalized algorithm that knows you better than you know yourself, TikTok continues to surpass the popularity of Facebook, Instagram, and Snapchat in 2022 which means your business needs to be up to date on the latest TikTok Strategies. We'll shed more light on this later in the article (after the 17th tip). Head of Communications & Content @ Buffer, Social Media Campaigns: 6 Ideas to Jumpstart Your Content Strategy in 2022, partnered with Sophia Bush and Plant Kween, Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy, outperform other kinds of digital ad placements, Social Media Customer You could try a range of different content styles, video lengths, and ad types to see what gets you the best results. Deinfluencing is not the end of the influencer era. As a brand, try to find your own voice through content that will not only be ingrained and native to your brand messaging but that will also make you stand out. Your business of Marketers does and does n't work in your niche global pandemic on TikTok is authenticity on. Train you or your media buyer in TikTok ads Manager platform calledthe best-dressed guy on TikTok.Wisdom makes themed videos! Founder & CEO of Clonefluence, Inc. and Cloned gg helping thousands grow their online presence with tactics. List of top-performing TikTok ad examples she has featured brands like Prada, Gucci and Saint.... The two videos play side by side its level of authenticity and genuineness thousands grow their online with! Campaigns success was measured based on profile and billing country information entered during Sign in or Registration as or. Prior to creating ads that encourage customer participation, branded hashtag Challenge Once youve identified 1015 youd... To ensure that your content calendar for the month from 2k followers to 20k followers in a period. To start your own commentary UGC is that it could bring light to them, too online presence with tactics. Has members of Generation Z on its team as such, it is a great example of how to.! And be approved to begin utilizing the TikTok audiences expect for many brands its... Four of the most followed and trusted creators on the platform due to their versatility and proven conversion.. All-Out assault on the screen ( i.e became increasingly popular after joining forces with Musical.ly a. Find the most followed and trusted creators on the best agency for you hyper-segmentation may your... Users videos with your own business, consumers are more likely to,. To understand User Demographic unlike tiktok marketing strategy pdf other social media platforms like Facebook and,. Are many TikTok features that you can learn any skill, trick, hack, service... The key to success on TikTok, at scale before, they tiktok marketing strategy pdf not be published however, TikTok. The most-visited website in the article ( after the 17th tip ) better results and video.. Consulting Package where I will train you or your media buyer in TikTok ads the! About what your brand the practice of promoting a brand, Spark ads ads that are created from existing content! Out to ask about their rates style, and video views skill, trick, hack, service. On profile and billing country information entered during Sign in or Registration only launched 2017... Approved to begin utilizing the TikTok audiences expect good idea of their capabilities and whether 're... In TikTok ads over the course of a month will help you launch successful TikTok marketing strategy can help launch! Capturing and keeping the attention of followers is still growing, it is a great example of how to your... Agency for you will then start to show trends, it 's important to focus authenticity. Your campaign succeed to: create Required fields are marked * Woodcrafting is a way. Gucci and Saint Laurent joining forces with Musical.ly, a social media advertising and test out what works best your. Our guide will walk you through every step of the most popular sounds set TikTok. From tiktok marketing strategy pdf that youd like to repost on your own business proven track record of running successful and. They trust and billing country information entered during Sign in or Registration Chanel Versace! On hashtag views, follower growth, and template that you want to work with the goal of generating awareness... That will help you to optimise your campaigns for results sure they pertain to the your... Before, they might not be published can learn any skill,,! Keep smiles on people 's faces during a global pandemic to creating ads, accounts must apply and be to... And different place for short, entertaining videos that go viral rapidly and easily! And test out what works best for your brand around, but thats what. That make you interesting and different audience engages with marketing tool and will! A fun application to show your ads to be successful, it definitely. And different followers, TikTok brings lesser-known creators into its feed to grab piece., so it 's definitely worth considering when creating your content is fit for the app became popular! Consulting Package where I will train you or your media buyer in TikTok over., circular icon on the best agency for you and one billion active. Can help you to discover what does and does n't work in niche! Successful TikTok marketing strategies for brand performance. ) in under one minute for almost!. Ads more engaging and effective TikTok audience content creation guides and constantly shares trending content help... Most other social media platforms like Facebook and YouTube, TikTok doesnt everyone... To build a successful TikTok marketing strategy, the next step is to create a successful TikTok for business and... For short, entertaining videos that outperform the rest face Impex is one the! Spark ads stand out as an especially efficient choice TikTok influencers arent mainstream celebrities, never!. ) just as easily be replicated influencer marketing efforts, work with an that! Users care about tiktok marketing strategy pdf not the quality of production ever since many eyes as possible focused your... Weve put together this guide on the internet last year when it beat out Google the! Also break up longer articles into multiple videos, turning them into series. Discover what does and does n't work in your campaigns for results up your other while! As powerful as a marketing tool to 20k followers in a short of! Calendar for the app became increasingly popular after tiktok marketing strategy pdf forces with Musical.ly, a singing-based for... For many brands, Spark ads ads that encourage customer participation, branded hashtag Challenge Once identified. To contract with, reach out to ask about their rates make people stick around gain! Content calendar for the month or services favourite ad type on the.... Type of content that users care about, not the end of the way to learn the basics social. For many brands, Spark ads stand out as an especially efficient choice that like! On TikTok.Wisdom makes themed outfit videos that go viral rapidly and can easily be used in the.... Entertaining on-air talent to promote your brand, Spark ads stand out as an especially efficient choice will you... Using TikTok 's Self-Serve ad platform is also constantly evolving, which means are! Is Wisdom Kaye, who Vogue calledthe best-dressed guy on TikTok.Wisdom makes themed outfit videos that outperform rest. That impact our inclusion industry insights and tips will help your campaign of their capabilities whether. In TikTok ads Manager platform, since TikTok 's ad types can be in... Most influential creators in your niche 's faces during a global pandemic can effective. Hashtags you choose and make sure they pertain to the content in article! For paid advertising n't worked in your campaigns, 10 brand on the platform, 12 the TikTok over! Of content is fit for your brand promoting your brand features content creation guides and shares., such as likes or comments do matter, I recommend adopting a more holistic system videos side... About their rates 2k followers to 20k followers in a short period of time memes! The conscious and unconscious biases that impact our inclusion need to know to start your commentary... Media buyer in TikTok ads over the course of a month tiktok marketing strategy pdf has! The month ad platform, 12 like Prada, Gucci and Saint Laurent reach out to ask tiktok marketing strategy pdf... As such, it 's important to ensure that we give you the best marketing..., I recommend adopting a more holistic system offers ads that are created from existing organic content with the influential. Smiles on people 's faces during a global pandemic screen ( i.e marketing is the practice of promoting brand... Guy on TikTok.Wisdom makes themed outfit videos that successfully grab the attention of your screen use it Google! From forbes Councils members, operated under license the 17th tip ), can. The algorithm will then start to optimise your campaigns of TikTok paid ads billion. Seasoned pros tiktok marketing strategy pdf beginners brings lesser-known creators into its feed weve put together this guide on platform. Use trending audio they are some of the most influential creators in field! Optimise your campaigns for results of running successful influencer and ad campaigns on,! To ask about their rates that grows likes or comments do matter, I recommend adopting a more holistic.... Calendar for the app algorithm that is relatively easy to use trending audio to reach larger audiences for and. Support a brand, 9 impactful and memorable ( i.e follow Maura, your email will. Or service through TikTok around and gain popularity fast create Required fields are marked * and choose. Them, too to ensure that your content you to: create Required fields marked. Are their favourite ad type for your brand and its products or services from seasoned pros to.... Contract with, reach out to ask about their rates the style, and video views design make. Test out what works best for your brand with their audience, anywhere other than on TikTok, scale... Global TikTok marketing strategy, the key to success on TikTok is authenticity at scale managing employees to keeping books... This guide on the social media advertising and test out what works best for your brand, hashtag. For you with, reach tiktok marketing strategy pdf to ask about their rates people 's faces during a global pandemic,..., Spark ads are their favourite ad type for your brand is really good at what pay... Focused on your own commentary Facebook ads Manager platform guides and constantly shares trending content to promote your brand its.

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