I think I will keep them. In her new book Youve Been Chosen she details the unlikely things for which she has been chosen, from a difficult and abusive childhood to a full scholarship at University of California, Berkeley, to an executive suite at AT&T. Cynt graduated from the University of California-Berkeley with degrees in Business Administration and Human Resources Management and holds four honorary Doctorate degrees. The goal at AT&T was to transform the company into an inclusive and diverse workforce. She joins "CBS Mornings" to talk about her book, "You've Been Chosen: Thriving Through the Unexpected" and how her faith and extreme optimism made her uniquely equipped to turn around the culture at the Dallas Mavericks organization. Cynthia (Cynt) Marshall is the CEO of the Dallas Mavericks and has been a dynamic force for inclusion and diversity within the organization and over a 36-year career at AT&T. As the first African-American woman to lead an NBA team, Marshall guided the Mavs to become the standard for inclusion and diversity in the NBA. So I just told him that I was fine and I didnt need anything from him. In a week dominated by headlines on the horrific Parkland, Florida, school massacre and Russian indictments, Marshall had not yet heard about the scathing expose on the Mavericks organization published by Sports Illustrated, tipping off the latest sexual harassment scandal in corporate Americaand one of the worst. After those more-than-challenging first 10 years . It also meant Marshall avoided socializing with colleagues outside the office. He was trying to make a difference for his employees,'" Marshall says. At her sisters graduation, she noticed the only speakers were white boys. 185.30.35.2 After 36 years at AT&T, Marshall wanted to try something new and decided to retire in 2017 to launch her own consulting firm specializing in leadership and diversity. In 2018, Cynthia "Cynt" Marshall became CEO and president of the National Basketball Association's Dallas Mavericksmaking her the first Black woman to assume such a role. She brought a 100 day plan, transparency . Cynt Marshall tells her leadership story as the first Black female CEO of an NBA . But if its a rubber ball, I can throw it and itll bounce away and maybe somebody will get it and theyll run with it. Marshall calls the book "the good, the great, the bad and the ugly parts . She was interviewed by Washington Post sports enterprise reporter Michael Lee. I believe he knew he was very sick at that point and apologized just for a lot of things. On Thursday, for example, Cuban said he is trying to set a plan to pay hourly stadium workers after the NBA suspended the season. BGSF has integrated several regional and national brands achieving scalable growth. In 2018, after nearly four decades in leadership at AT&T, she . Do I want to do this in order to accept this promotion? In their research for the book, the authors of "The Power of Nice" found that a common mistake people make in business is assuming they only have to be nice to people who hold power. I said it a lot during my cancer battle that I was uniquely equipped and chosen to have cancer. I would leave. It was not easy for him. That is true. Cynt Marshall has been a dynamic force for inclusion and diversity within the Dallas Mavericks organization and over a 36-year career at AT&T. When Cynt was hired as the CEO of the Mavs in March 2018 her vision was for the organization to become the NBA standard for inclusion and diversity. But thats not where I went at the moment. And Dallas Mavericks CEO Cynt Marshall says that's what she is currently getting from her boss, billionaire Mavericks owner Mark Cuban. This abandoned high school was converted into a 31-unit apartment building. She joins "CBS Mornings" to talk about her book, "You've Been Chosen: Thriving Through the . Facebook. No. I think my mother had a lot to do with that; she shielded us from a lot of stuff. And so I have learned from my 36 years at AT&T about the value of . Before she became the first Black female CEO in NBA history, a life of struggle and busting . And thats good. I did this big Instagram post and got my hair [braided] July 6 of last year because it was my 40th anniversary of starting my professional life. When you fundamentally try to change who I am, when you tell me I cant say blessed, when you tell me Im too loud, youre actually telling me you dont want me to be a Black woman, she said. I dont even watch Shark Tank, she noted. "It's . Shir works a lot so I love it when she can attend a game. November 20. You try to make it soft, you try to have empathy and compassion, and you still have to take the action that you have to take. Marshall was born in Alabama but moved to a Bay Area housing project when she was young. 54th #NAACPImageAwards https://t.co/natH1hcqg4, RT @naacpimageaward: Congratulations to Outstanding Comedy Series @AbbottElemABC I was talking about [a friend with pancreatic cancer] and I said she lost her battle. Now living in Dallas and immersed in running her own consulting firm, Marshall has never worked in sports and didnt know the Mavericks owner. This abandoned high school was converted into a 31-unit apartment building. Cuban was facing a crisis, the colleague told her, adding, You are uniquely positioned to be helpful to him.. Cloudflare Ray ID: 7a2950b2ad3c7272 Cynthia G. Marshall serves as Director of the Company. She has a lot of things, as you get to know her, that you can learn from and that shes willing to share. [10], Marshall prefers to be called "Cynt" as she acquired the nickname with her high school track team "Cynt the Sprint." January 23, 2023 10:33 AM PST. Its just our lives. But often people who don't have power eventually come to get it. That work ethic earned her a full scholarship to the University of California, Berkeley to study business administration and human resources management. She sought a way out by setting her sights on leadership. By 2018, Cuban, who purchased a majority stake in the Mavericks in 2000, was in crisis mode after an investigation revealed 20 years of sexual harassment and workplace misconduct issues within the Mavericks organization. "[The book] made me feel good about the fact that people have said I was nice. Ill give you an example. 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Cynt Marshall is the CEO of the Dallas Mavericks, president and CEO of Marshalling Resources consulting, and the former senior vice president of human resources and chief diversity officer for AT&T. She is the first Black woman to hold the CEO role for any NBA team. [From] my dad breaking my nose, [to] growing up in public housing projects, [to] being poor, my four miscarriages and my daughter dying. Her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity . Everyone needs to read You've Been Chosen and learn Marshall's storyit will ignite your soul and change your life." T. "He didn't care. And then spend time one on one with people, come up with a plan and lay out a workplace promise. In fact, I was once told not to speak so loudly," Marshall remembers. Dallas Morning News sports reporter since 1993. "Meet Cynt Marshall: From one of Berkeley's first Black cheerleaders to the first Black woman CEO in NBA", "From the first black cheerleader at Berkeley to making history as Mavericks CEO: How Cynt Marshall did it", "Cynthia Marshall, NBA's first Black female CEO, helps transform culture of the Dallas Maverick franchise", "Meet the Dallas 500: Cynt Marshall, CEO of the Dallas Mavericks", "How Cynt Marshall's Faith and Strength Guides Her", "How I Built Resilience: Cynt Marshall of Dallas Mavericks: How I Built This with Guy Raz", "The 21 Most Powerful Women in the Business of Sports", "Black History Month Profiles: Cynthia 'Cynt' Marshall, First Black Woman NBA CEO", "Mavericks CEO Cynt Marshall's new book explains what makes her tick", https://en.wikipedia.org/w/index.php?title=Cynt_Marshall&oldid=1138266302, This page was last edited on 8 February 2023, at 20:17. Dec 2012 - May 20174 years 6 months. "Inclusion is being asked to dance.". But being first is nothing new for her. BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. Cynthia Marshall Biography. Cynthia "Cynt" Marshall, Gamma-UC Berkeley, put her career on the line when she accepted the role of chief executive officer (CEO) of the Dallas Mavericks. She says she wanted to take the job "for the sisterhood.". Use of this site constitutes acceptance of our, Digital Instead of yelling at the TV, Im being called into service. With the Mavericks, Marshall has focused on hiring a diverse and inclusive executive team. The founder of Marshalling Resources, Cynt has been a dynamic force for inclusion and diversity during her 36-year career at AT&T, and now as CEO of the Dallas Mavericks organization since 2018 . they wondered. Senior Vice President Human Resources and Chief Diversity Officer. "I truly believe if you have an inclusive culture and a diverse group of employees, you can get anything done," Marshall says. Tyler Perry on how he hires: 'I'm always looking for the underdog', Neuroscientist: Skip breakfast sometimes and 2 other simple tips to boost your brain performance, NFL Hall-of-Famer Terrell Davis' money advice to young athletes: 'Write your own checks', Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. While all the details haven't been finalized, the experience is the perfect example of how "the power of nice" has profound effects in both business and in life. Get notification with the latest net worth updates for free. Our people have a voice, she added. I often say, 'Mark was not trying to make history. Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. "I realized that my story was inspiring. Cynthia "Cynt" Marshall, the first Black woman to ever head up an NBA team, is "all in" when it comes to leading with the heart. Cynt Marshall is a business titan, people person, cancer survivor, devout Christian and history maker, among many other things. ABOUT #heartwarming https://t.co/e4xFxnEKQV, RT @dallasmavs: EARLY TIP-OFF Alexandria, Va. SHRM (the Society for Human Resource Management) announced today Cynthia "Cynt" Marshall, CEO of the Dallas Mavericks, will speak at the SHRM INCLUSION 2022 conference on . Were all chosen for our unique professions, our unique roles that we have in our families, our unique challenges, and opportunities. Im a Black woman executive. But soon Marshall got an unexpected text message from billionaire Mark Cuban, owner of the Dallas Mavericks. Cynthia Marshall. I walked in during a time that an investigation [into toxic workplace culture] was underway. [9] Worth named Marshall as one of the 21 Most Powerful Women in the Business of Sports. Outstanding Actress in a Motion Picture. Her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity . She said she handed . Disclamer: Cynt Marshall net worth displayed here are calculated based on a combination social factors. An 85-year Harvard study found the No. But that's heart spelled like " H EA R T"with an emphasis on HRbecause the heart is the most vital part of . There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. In 2018, after nearly four decades in leadership at AT&T, she became the CEO of the Dallas Mavericks and the first Black woman CEO in NBA history. I think there is that, you know, breadwinner-I-need-to take-care-of-my-family mentality. At ages 39 and 30 they are respectful, authentic, employed, and they love the game of basketball. I really believe that," Marshall toldCNBC Make Iton Jan. 30. Your trust is our top concern, so companies can't alter or remove reviews. And that's why anyone who gets hired or promoted by Marshall to a leadership role gets a copy of the 2006 business book, "The Power of Nice: How to Conquer the Business World with Kindness.". Im willing to do certain things, but when you start saying I cant use words like blessed and I cant talk too loud and I need to change my name because nobody knows what Cynt is, at some point, you are fundamentally asking me to change who I am. Since she was a teenager, Marshall also liked to be called "Cynt" (instead of Cindy or Cynthia), a nickname she earned on her high school track team "Cynt the Sprint." "I prayed a lot because I had to keep my spirits calm. Cynt Marshall is a business titan, people person, cancer survivor, devout Christian and history maker, among many other things. By: Jenny Anchondo, CW33 During this time, Marshall climbed her way to upper management at AT&T, regularly promoted to director then to vice president and senior vice president. In the job that Im in now, when I had to let some leaders go, I had to let them go for all the right reasons. Cynthia Marshall (born December 15, 1959) is chief executive officer of the Dallas Mavericks.In February 2018, Marshall became the first Black female CEO in the history of the National Basketball Association. Like this story? Praying, she says, helped her cope when people said negative things about her on the football field. Period, she says, for emphasis. "We have season ticket members and others who are calling wanting to help pay the workers and volunteer. "I honestly didn't know who Mark Cuban was," Marshall told the Dallas Observer in 2018. Many people ask this question about the money Cynt Marshall makes from Twitter. Act. The NBA franchise had come under fire after . Subscribe to Newsletter But being "first" is nothing new for her. Cynt Marshall said when Mark Cuban called to offer her the job of Mavericks CEO, she thought it was one of her kids asking for money. In Youve Been Chosen, she tells how persevering through abuse, racism, personal tragedy and illness helped her become the positive force she is today. Brad Townsend, Sports enterprise reporter, Mavericks and NBA. It is a positive step to bring in someone with her experience and credentials. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Dec 19. Last updated: 10 February 2023 at 6:16pm EST. Be the smartest Mavericks fan. In 1975, when Marshall was 15, her father broke her nose as she tried to protect her mother from his physical abuse. Shortly not long after, she was promoted topresident of the company's North Carolina branch. Changing industries can be difficult under normal circumstances, but there will be a lot of people rooting for her and available to assist with the transition, says Kathleen Francis, chair and president of Women in Sports and Events (WISE), the leading voice and resource for women in the business of sports. He called me a couple of years later. In 2017, strategies Marshall implemented landed AT&T on Fortune's 100 Best Places to Work list for the first time, making it one of just two Fortune 50 companies on the list. @drpepper | #MFFL, And then theres this honey who likes to help me make suite rounds. Marshall is the founder of Marshalling Resources, a consulting firm that specializes in leadership, diversity and inclusion, culture transformation and overall optimization of people resources. During her time at UC Berkeley, she was the first Black cheerleader and only Black woman in her sorority. Ive always said Ive never fired anybody, people fire themselves with their actions, but as a leader, I have to be the one to walk them to the door. #OurStories #OurCulture https://t.co/V9yzw6W8Lz, Tissue alert. [2], Marshall moved from Birmingham, Alabama to California when she was three months old. So really think about it and know what they are and embrace them and dont miss them. "Nothing ethnic," she says, which for her meant no red shoes or braids at work. Mavs CEO Cynt Marshalls memoir Youve Been Chosen is an NAACP Image Awards finalist, her September-released memoir, Youve Been Chosen: Thriving Through the Unexpected. Home. Marshall spoke to TIME about how her religious beliefs have shaped her perspective on obstacles she has faced in life and at work, her efforts to change the culture at the Mavericks and why she believes everyone is chosen. Headquartered in Plano, Texas, BGSF provides workforce solutions to a variety of industries through its various divisions in IT, Cyber, Finance & Accounting, Creative, Real Estate (apartment communities and commercial buildings), and Light Industrial. @ModeloUSA // #FightingSpirit https://t.co/RHgxeefOFM, RT @naacpimageaward: Congratulations @violadavis "When I read it, there's just so many 'aha' moments," she says. Click . She said she was a victim of domestic violence, and, when she was 11, watched as her father shot a man in . While one former female employee reportedly likened the organization to a real-life Animal House, more than a dozen current and former Mavericks employees corroborated the comparison, illuminating it in great detail with jarring accounts of a culture that was at best uncomfortable for women, at worst untenableand that had gone unchecked for far too long. And I accepted that apology and then that was the last time I talked to him. 2. And Ive experienced that where people just felt like you dont know business or its not in your culture to know business and so you dont know what youre doing and I cant really trust you. Ive dealt with that. Prior to that he worked at The Houston Chronicle and San Antonio Light. For example, Black children make up 22% of the population in Dallas County, but they made up 46% of the foster care system. He was completely transparent.. Her life story, after all, encompasses deeply personal topics, including her cancer bout; domestic violence at the hands of her father; her four miscarriages and the death of a daughter; and overcoming overt and subtle racism during her rise in corporate America. "I give it to everybody who joins my leadership team as required reading because at the end of the day, you have to be nice. Eight-time APSE award winner; 2016 National Headliner Award; 2018 Celeste Williams Texas Sportswriter of the Year; 2021 NSMA Texas Sportswriter of the Year. It was an effort to escape the Jim Crow South, but life in the projects on the West Coast wasnt easy. Yet, even at almost 40 years old, she found herself not being accepted for who she was. Marshall says she had four second trimester miscarriages, and the couple gave birth to a four-months-premature daughter who died six months later. Related: 10 Leadership Lessons with Dallas Mavericks CEO Cynt Marshall. Marshall will continue her work providing human resource support for AT&T employees. Marshall recently joined the CW33 for a special virtual interview; click here to watch the full story. September 13, 2022. Cynthia Cynt Marshall was hired by Dallas Mavericks owner Mark Cuban to take over as its CEO in 2018, becoming the first Black woman to ever head up an NBA team. At the Mavs our workplace promise is every voice matters and everybody belongs. She spent nearly four decades climbing the corporate ladder at AT&T. Wings fever: I'm told at least 50 Mavs staffers, including CEO Cynt Marshall, plan to be in Arlington to . #MAKER. (For coverage of the future of work, visit TIME.com/charter and sign up for the free Charter newsletter.). You know, Cynt Marshall is the CEO of the Dallas Mavericks, she's the first Black female CEO in the NBA. Adding women to the executive suite is always a good investment. After the experience, Marshall was inspired to be her complete authentic self in corporate America. She wanted to learn about their lives, from childhood to adulthood, not just about their career aspirations. What do they believe about work? You will never know the road not taken. Entrepreneurs Summit Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Marshall was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. Here, Cynt and her husband Kenny Marshall -- along with three of their four children (Rickey, Ken Anthony and Shirley) -- join Izzy to discuss how they formed their family through adoption. A reporter asked Kenny one time, how he felt about being a stay-at-home dad and he said, a real man will do whatever it takes for his family to thrive. When I read that in the newspaper article, I had to ask him if he actually said it because its just so profound. I wouldn't do it.". I think were all chosen uniquely for the positions and the jobs that were in and we have to seize those opportunities and take advantage of them and realize that every single role is a big role. Congratulations, my sister! However, the characterization of a misogynistic corporate culture riddled by both subtle and overt inappropriateness, as well as outright predatory and abusive physical and sexual behavior, quickly became clear. Summary: Dream. I believe when you find people who have gone rogue or bad, a system has allowed or created that. According to the latest Twitter stat on 2023-03-03, Cynt Marshall has a total favourites count of 5871 on the Twitter account and Cynt Marshall has 7.19 Thousand followers on the same Twitter account. I look at the things that I have to get done and I set priorities based on that. At 28, she also still listens to mom and offers to carry my purse. In particular, there was one high-level executive who Marshall says predicted that she wouldn't last 90 days as CEO. It was all okay to talk about.". I think it can help with ambition because you know that theres something else that youre chosen to do. October 25, 2022, 3:15 PM. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. All Rights Reserved. I wasnt chosen just for one particular thing. And then youve got to please your fans and run a business all at the same time. The key thing is the behaviors and attitudes that people have about the workplace, about each other, about how they treat people, about how they make decisions, about acceptable behavior in the workplaces. I just think it comes with an extra level of scrutiny, and that there are some people who unfortunately have biases and beliefs about certain people. These days, Marshall says she tries to think of "the person first and the employee second" when making important decisions at the company. Weve got some systemic issues in the criminal justice system. In the 1970s, Cynthia "Cynt" Marshall was studying . Im not saying there arent parents out there who arent neglecting and abusing their kids because there are; Im the mother of four that experienced that. If I drop a crystal ball, it shatters and never comes back. All rights reserved. I had to purge an old culture while instilling a new culture, and then just the normal things that you deal with from a change management resistance standpoint. Performance & security by Cloudflare. He was on the hunt for a "strong leader," according to Marshall, to help him turnaround the company and was given her name by an associate. I called her to apologize and say I was sorry if I hurt her feelings," Leno wrote. And as leaders, we need to make sure we have the right processes and systems and procedures and practices in place for people so that they dont get caught up in some bad system. I needed to get to the doctor, I needed to have chemo, there was a part that I needed to play. I know how to put together business plans. Its a sort of combination. Maybelle Blair & Cynt Marshall at the 2022 MAKERS Conference. It's the kind of stuff that can get you really upset, when you hear some of that stupid stuff," Marshall says. There was a time when three thingshim threatening me the night of my graduation, him coming through [my bedroom] window with the shotgun, and him coming up to us in the grocery store parking lot with the gunwould play in my mind all the time. But that journey wasn't without its challenges. . The action you just performed triggered the security solution. I was chosen for a lot of things. His point was, if theres something he needs to do differently, I need to let him know, says Marshall. The tininess acts of kindness like holding a door for someone or helping someone with their bags can have an enormous impact as it relates to business opportunities, the authors found. But Marshall, 60, says she didn't truly come into her own until more than 20 years into her career. I dont know the answer. Cynthia "Cynt" Marshall was the first black cheerleader at the University of California, Berkeley in the late 1970s. So the fact that she put it in a book, I think is great. At AT&T, we always have. My recipe is to clearly lay out a vision for where we want to take the organization, lay out a set of values, if they dont exist already. What I do get emotional about is if I had to terminate someone. "You have to treat everyone you meet as if they are the most important person in the worldbecause they are. Focus. "However, my church speak came with me. And the season was underway. Named as one of the Top 50 Most Powerful Women in Corporate America by BE in 2015, Marshall is a quick thinker, straight talker, and highly respected leader who was senior vice president, Human Resources and chief diversity officer at AT&T before she retired in 2017 to launch her own consulting firm. Being kind should be automatic in every day gestures in and outside of the office. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. Black Men XCEL for serious readers up nex t on . Dallas Mavericks interim CEO Cynthia Marshall answers questions from the media as Dallas Mavericks owner Mark Cuban listens during a press conference at American Airlines Center in Dallas on . B.E. I didnt really know this kind of job existed. . Maybelle Blair & Cynt Marshall | The 2022 MAKERS Conference. (There were no women or people of color on the Mavericks' leadership team when Marshallstarted. 12 Ratings. This interview has been condensed and edited for clarity. She married her husband Kenneth, and for 10 years they struggled to have kids. And the first thing, she made "real clear" to all her employees in North Carolina was that "Cynt" was her preferred name, and she was not letting "Cindy" slide anymore. Heres what somebody said to me one day and it so resonated. EVENTS Ethan Miller/Getty Images. Dallas Mavericks CEO Cynt Marshall is a big believer in people-first leadership, but as she explained to me recently, before she could help her team bring all of themselves to work, she first needed to learn to bring her own unique experience, values, and personality into her work . "The Power of Nice"was written by two advertising executives who tell real-life stories about people (including some celebrities) using positive tactics and acts of kindness to succeed. I always tell people, very few things are crystal. Billionaire Mark Cuban called Cynthia "Cynt" Marshall in early 2018 to ask if she would be the CEO of his disgraced basketball franchise, the Dallas Mavericks, after a months-long Sport . Cynt Marshall says she had no idea that her memoir was a finalist for a major award until my phone started blowing up with texts, emails and calls from family, friends and coworkers. I did prove him wrong. Cynt Marshall, CEO, Dallas Mavericks, explains how owning your authentic self and bringing it to the workplace can transform toxic corporate cultures. DALLAS (KDAF) Cynthia Marshall, CEO of the Dallas Mavericks, became the first Black female CEO in the National Basketball Association.
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